Among the many projects at Sincubator, Recycore is the one in which I enjoyed creative control from the beginning. Recycore sought to deploy recycling boxes around locations such as electronics stores, while the recycled products could be resold for scraps which provides the revenue stream for the company. Although Recycore failed to move forward due to financial viability issues, I see it as the project that best reflects my design style and capability.

For the Recycore project, my work included logo design, infographics, website design and development (Responsive Web Experience), and the design of a printable collection box for recycling.

Collection Box Design

The collection boxes form the core of Recycore’s business model. The plan was to deploy the boxes outside partnering locations, such as shopping centres, electronics stores, schools, libraries, etc. It was designed to be an easy way to retrieve unwanted electronic waste, especially cables for cellphones, tablets and computers. More than just points of collection, the boxes would also serve as an advertisement to Recycore itself and an educational tool to raise awareness of the impact of electronic waste. The design was adopted to reflect the above-mentioned aspects while being consistent with the brand messaging.