Role

Researcher
Printal & Digital Designer

Type

Branding
Graphic Design
Iconography
Solo

Tools

Illustrator
Photoshop
InDesign
bus card Image
logoDesign Image

Umel Academy LTD
- 2 week project

Umel Academy, formerly known as Beijing Future Cultural Center, has been around for 10 years. They provide a full range of tutoring services to students of all ages and skill levels. They have a team of experienced and certified tutors who are experts in their respective fields and bring a wealth of knowledge and experience to every tutoring session. As a graphic and branding designer, I helped them with the localization of the brand, by creating a new basic branding package including logo design, business card, envelope & letterhead, also one set of pull-up banners and signboards.

Logo Design

When designing a logo, it's important to consider the target audience, which is Mandarin-speaking students 5-16 age group. The brand identity is youth and full of potential, and the intended message is the best education for the next generation. The logo is simple yet playful design, a integration of names in both English and Chinese.
logoDesign Image